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Commercial service business owners, sales directors, salespersons and business development managers always search for the best books. For them, it’s about finding the right book that improves their skills, performance and sales numbers. 

Fortunately for these proactive managers, salespersons and business owners, we’ve found the top 10 sales books to read in 2023. Filled with practical and actionable advice, expect these well-written literary works to bolster enterprise growth and provide your teams, or yourself, with guidance on sales strategy, sales process and complex sale information. 

Regarding the best sales books, we’ve got the next-best reads below.

The best relevant sales books you can read today 

 As we all know, sales is an ever-evolving field. Sales strategy today may return to the dust in a year. The sales process and other aspects of sales may be relevant today and fast become outdated. The world of sales is innovative and ever-changing. For this reason, it’s vital to read relevant books aligned with the current sales world. 

Secrets of a Master Closer – by Mike Kaplan

If you want to know how to quickly, easily, and smoothly change a skeptical prospect into a happy customer, this book comes highly recommended. According to Google Books, Mike Kaplan shows how selling isn’t a patchwork of cheesy closing techniques, annoying high-pressure tactics, or gimmicky rebuttals. Real salesmanship comes with specific laws, steps and stages. It’s about being explicitly honest, respectful, enlightening and friendly. Kaplan reveals this kind of selling and how to win customers and fans effectively. For those looking to master their sales craft, keep pipelines full and build a solid and loyal customer base, this is the book for you. 

Every page has a crystal-clear picture of the specific steps every sale must follow and the deeper reasons behind this. Kaplan, through his book, shows salespersons how to methodically take any prospect through every close with integrity and pride. 

So, why is this one of our top 10 reads for 2023? Well, it reveals the eight steps of every sale to close total sales, how to find prospects to pay for your product or service and effective time management. Get this book today and start creating closing opportunities and profit from it straightforwardly. Like a step-by-step sales training course, you’ll enjoy every chapter, which ends with specific exercises to get you on the master level in no time.  

To Sell Is Human – by Daniel H. Pink

This is a book about sales written by a New York bestseller. However, it’s one of our top reads for this year because it is unlike any other sales book. Pink describes selling in all of its dimensions and lays out arguments for a broader rethinking of sales as the industry knows it. 

As one of the best sales books, the chapters look into the death of the salesman in the digital world, the uprising of non-sales selling and those salespersons selling within the moving business. Pink also delves into the selling workplace: Entrepreneurship, Elasticity, and Ed-Med and also reveals sales’ new reputation. 

A great read that takes popular beliefs and turns them on their head. From old sales adages to new sales of ABCs – Pink shows the reader how to use attunement, buoyancy, and clarity to their advantage. In 2023, be sure to read this book which paints a whole new picture of sales.

See You at the Top – by Zig Ziglar

See You At The Top is the best sales book for you if you’re looking to forge a path of tremendous personal, professional and financial success. Making our top 10 list, this book informs, inspires, delights, and motivates every salesperson reading it. 

The pages of this book unfold a proven, unbeatable philosophy for successful living, simply based on self-confidence, traditional values, and uplifting thinking. Now, you can learn about the top secrets to getting everything you want in sales, how to get paid more for your sales, how to shield yourself and your sales game from negativity, and so much more. 

Predictable Revenue – by Aaron Ross

Predictable Revenue by Aaron Ross has made it onto our list of the top 10 best sales books for 2023. Why? Well, because as Google Books reveals, salespersons can “discover the sales specialization system and outbound sales process that, in just a few years, helped add $100 million in recurring revenue to, almost doubling their enterprise growth…with zero cold calls.” 

Ross moves beyond the typical cold call or close deals sales books and now writes about a whole new sales system for CEOs, entrepreneurs and sales VPs. Suppose you’re looking to build a sales machine, generate an abundance of highly-qualified new leads, create predictable revenue, and meet financial goals without continuous attention. In that case, this is the book for you. 

SPIN Selling – by Neil Rackham

Next on our list of the best sales books, featuring the best in proactive advice, actionable help and sales strategy, is SPIN Selling. Google Books states, “SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected.”

Salespersons will be able to “Specifically examine selling high-value products and services. By following the simple, practical, and easy-to-apply techniques of SPIN, readers will be able to increase their sales volume from major accounts dramatically. Rackham answers key questions such as “What makes success in major sales” and “Why do techniques like closing work in small sales but fail in larger ones?”

Another reason you’ll want to read this book is that it’ll teach you why traditional sales methods do not work. Also, you’ll learn to understand and create record-breaking high-end sales performance. 


The Likeability Factor – by Tim Sanders

A must-read for 2023, The Likability Factor should be within every salesperson’s bookshelf. 

Respected business guru Tim Sanders reveals new ways to build an individual’s likeability factor. In addition, he teaches you, the salesperson, how to enhance four personality elements, including friendliness, relevance, empathy and realness. 

Google Books adds, “When you improve these areas and boost your likeability factor, you bring out the best in others, handle life’s challenges with grace, enjoy better health, and excel in your daily roles. You can win the close calls and tight competitions that define and determine success and happiness at work and in life—The Likeability Factor can show you how!”

How to Become a Rainmaker – by Jeffrey J. Fox

The 2023 best sales books list is only complete with Jeffery J. Fox. The reason why we’ve chosen this respected literary work is that it offers premium advice for salespersons and CEOs who are looking to raise their income levels. 

The pages within this book show valuable suggestions on how to make it rain revenue. And in 2023, you’re going to want to make it rain!

Socratic Selling – by Kevin Daley

Kevin Daley is the author of Socratic Selling, a book you must read in 2023. The pages of this esteemed book show a deep respect for the customer and the power the customer has. For salespersons, this is imperative to know. Respecting that the customer has all of the decision-making power goes far in the sales games. 

Now, you can read a book that helps you access your power, cooperate with it and let it work well for you. By the time you’re finished reading this book, you will be able to open a sales dialogue in a new dynamic way and guide this dialogue to discover new needs, negotiate objections and uncover motivators to move sales to closed ones. With all this, it’s definitely taking a worthy stand on our must-reads for this year.

Influence – by Robert Cialdini

Robert Cialdini brings his bestselling work to this book with his insightful look at influence and persuasion. And why wouldn’t it be part of our top list with more than four million copies sold?

This expert explains the psychology of why people say yes and how to apply the principles of reciprocation, commitment, social proof, liking, authority and scarcity in a sales or business setting. For salespersons, this book helps the reader to become a skilled, ethical persuader and effectively amplifies their ability to change the behavior of others.

Wingmate Insights Future of CRMs

Best sales books: final thoughts 

If you’d like to find sales teams and managers who are reading all of the above-mentioned book titles and upping their game with every page, along with support structures for these salespeople, reach out to Wingmate. We provide companies with dedicated sales team software and advice and recommendations for improving sales in the organization. Our business development representatives work out of our headquarters in Toronto, Canada, and provide services as mentioned above. 

In the age of data and knowledge, equipping your sales team members and sales territory management team with the right books and technology is the most pragmatic way of supercharging your sales process.

Wingmate’s CRM and Field Reporting App pair perfectly to provide businesses with a tool that effectively collects, stores, processes, and analyzes customer data. By avoiding the pitfalls of bloated and overloaded CRM software, Wingmate’s CRM allows you to focus on your core sales activities while still staying on top of sales. Book a demo today.

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