Waste management workers can’t afford to ‘waste’ valuable time in the field. A mobile CRM solution needs to be agile, responsive, and easy to use to optimize the work processes of labor-intensive waste haulers. Let’s explore how an app solution can best support waste management operations.

Waste haulers already do their fair share of carrying the weight when it comes to heavy lifting. That’s why app-based solutions, by definition, need to meet the realistic demands of the workforce.

What do Waste Haulers need when it comes to Field Service Management (FSM) software?

1. It must be fully Integratable, with the capability to track route management through GPS positing.
2. Interaction and Fleet Tracking to increase conversion rate and promote employee engagement and communication.
3. Timely Reporting through instantaneous updating via the app or web-based platform
4. Leads Generation and employee incentivization

In short, an effective CRM can’t interfere with the physical operations of waste management workers and must be easy enough to use at a moment’s notice. A good FSM solution should also encourage positive behaviors, such as leads generation and upselling, for mobile workforces on the go.

Drivers need to capture intel in the field to convert more opportunities into sales and create organic connectivity between sales and operations forces. Alignment across departments is critical to remain efficient and increase the effectiveness of sales tactics. Our incentive strategy within the Wingmate Frontline Lead Program rewards frontline operators for sending invaluable intel from the field, resulting in new sales revenue for a fraction of the cost.

Through the recent program developed by Waste Connections of Canada and overseen by Wingmate, the results of the Waste Connections’ projects revealed interesting trends when implementing our app-based mobile CRM. Not only was communication throughout the division strengthened, but drivers and salespeople worked more closely, creating a more engaged employee culture. Higher margin deals were closed by finding new business on existing routes, with 20% of leads finalized in a new location and 80% service upgrades.

Carry out the trash and get back to business with Wingmate! We serve waste management businesses and many other parallel sectors by providing unparalleled field service management solutions.