Wingmate helps Waste Connections realize their driver and sales rep potential.
Waste Connections provides waste services to commercial, industrial, municipal and residential customers across North America.
Waste Connections’ Summary & Strategy
To help increase the number of leads in their sales pipeline, Waste Connections of Canada rolled out a program to an Ontario district.
Alignment across departments is critical to remain efficient and increase the effectiveness of sales tactics. Our incentive strategy within the Wingmate Frontline Lead Program rewards frontline operators for sending invaluable intel from the field, resulting in new sales revenue for a fraction of the cost.
Waste Connections’ Results
- Communication throughout the division was strengthened, drivers and salespeople worked more closely.
- Higher margin deals by finding new business on existing routes.
- Leads breakdown: 20% new location and 80% service upgrade.
“We love Wingmate and we use it every day. It’s definitely the most engaging tool we’ve seen our drivers use to help us grow the business.”
Closed-Deals / Driver
Conversion Rate (New leads)
Employee Engagement (within 2 Weeks)
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