Waste Management boosts driver engagement to over 70%

Waste Management is a leading provider of environmental solutions, servicing more than 20 million customers across North America.

Summary & Strategy – Waste Management

They launched a Wingmate program to boost teamwork between sales and operations. Drivers use Wingmate to send back valuable opportunities from the field. Sales can action and communicate directly with each driver to help close business faster. Drivers are also incentivized all through the app.

Alignment across departments is critical in order to remain efficient and increase effectiveness of sales tactics. Our incentive strategy within the Wingmate Frontline Lead Program rewards frontline operators for sending in valuable intel from the field, resulting in new sales revenue for a fraction of the cost.

Results – Waste Management

  • Enhanced communication netwrok across organization
  • Faster lead generation times and sales follow-up
  • Execution of sales pipeline and increased closed deal count

“It was hands down the easiest program to get started with. It’s created a powerful linkage between our sales and operations staff. Consistent communication and feedback between the groups. We’re making each other stronger as a team on a daily basis.”

Josh H.

VP Sales, Waste Management

Closed-Deals (1-Year)


Conversion Rate


Employee Engagement (1-year)

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