Canada Fibers

Wingmate helps Urban Waste grow new business revenue while making drivers happier

Canada Fibers – Urban Waste Recycling provides customers with integrated environmental solutions. To gain higher sales momentum and increase pipeline activity, a division of Canada Fibers, Urban Waste Recycling engaged Wingmate to roll out a frontline driver lead program.


  • Over $100k won in just the first 3 months
  • Higher employee engagement: In just the first month, 70 quality leads submitted, 8 proposals sent, resulting in 2 new deals won
  • Drivers and salespeople built excellent camaraderie, strengthened communication across the whole company
  • On average an extra 124 qualified leads per month
  • Increased driver satisfaction and retention

Reveiws from Canada Fibers