Agentic CRM for Sales & Service

Meet Starling.
Your AI Co-pilot
Built Into Wingmate CRM.

Wingmate's Starling AI is an agentic CRM assistant that lives inside our CRM. Use it to action leads & accounts, determine to-dos & follow-ups, pull custom reports, and do anything you want at a quick command.

Built into the Wingmate platform · No setup, no code, no prompt engineering

Trusted by 1,000+ companies worldwide

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General Linen + Uniform Service logo with stylized G in red and the rest of the text in blue.
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Real Results

Less CRM busy work...

70%

in CRM engagement reported by Wingmate customers

5–10h

of admin and data entry Starling can hand back to every rep, weekly

24/7

Starling  AI monitors pipelines, cleans data, and triggers follow-ups

The Shift

People-first. Good work happens, while AI fills the gaps.

For decades, CRMs made your team click, type, toggle, and chase. Agentic AI for sales ends that.

‍😮‍💨 The old way

Manual data entry after every call and site visit

Clicking through menus, forms, and tabs to update one deal

Follow-ups forgotten, records stale, pipeline guesswork

Your CRM demands that you adapt to it

The Wingmate way

Natural language commands — typed or spoken, desktop or mobile

One AI CRM assistant executes across pipeline, docs, contacts & maps

Automated workflows keep every deal, task, and record current

Your AI powered CRM adapts to how your team already works

From command to completed. In seconds.

What your AI CRM assistant can do - in one sentence.

Sales

"Move the Zylker deal to Proposal Sent and set a follow-up with John for Friday."

Starling auto-updates deals, drafts the proposal in EasyDOCs, schedules the task, and logs everything against the account.

Code snippet showing a task follow-up for deal 'Zylker Corp' at stage 'Proposal Sent' assigned to John.
Service

"Find every open service ticket past due, mark them in progress, and notify the account owners."

Starling sweeps your service cycle, updates statuses, and sends the right message to the right rep - automatically.

Code snippet showing Starling executing service pipeline to scan 7 tickets overdue, notify 4 owners, and complete 12 actions.
In-Field

"New lead — dumpster overflowing at 40 King St, looks like a competitor account. Snapped a photo."

Voice note in, structured lead out. Starling creates the lead, attaches the photo, pins it on the map, and pulls verified contacts from Rolodex.

Code snippet showing starling.execute() with lead and intel details including address, tags, and rewards.
Leadership

"Give me this week's pipeline summary — what's stalled, what's closing, and where the risk is."

Starling analyzes every stage and surfaces the deals, renewals, and reps that need attention like a chief of staff for revenue.

Code output showing Starling execute results with financial, deal, and task status details.

Give your Wingmate CRM real-world powers.

Starling is the autonomous layer within Wingmate - it understands, executes, and automates workflows across your whole ecosystem.

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Natural Language Commands

No menus, no clicking. Tell Starling what you need and your CRM AI agent executes it instantly — with full context of your pipelines and stages.

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End-to-End Workflow Automation

Deal moves stage? Starling drafts outreach, schedules tasks, and notifies reps. Automate workflows across sales and service cycles.

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Autonomous Data Hygiene

Duplicates, missing fields, stale records - Starling finds and fixes them so your team always works from clean, accurate data.

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Daily Briefings & Priorities

Ask what needs attention. Starling scans your pipeline and surfaces the deals, renewals, and tasks that matter most.

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Instant Document Generation

Paired with EasyDOCs, Starling drafts quotes, proposals, and service agreements from your templates - ready for e-signature.

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Field Intel Capture

Frontline teams talk, Starling listens. Voice notes become structured leads with verified contacts from Rolodex, pinned on your map.

From command to completed. In seconds.

Step 01

Ask — or don't

Type or speak a command in plain language. Or let autonomous workflows trigger Starling without a single prompt.

Step 02

Starling acts

Your agentic AI interprets intent, gathers context, and executes across Wingmate — pipelines, documents, contacts, maps, and more.

Step 03

You stay in control

Every action is visible and auditable. Starling does the legwork; your team confirms the wins.

What Our Customers Say

See how Wingmate customers are growing their businesses and getting incredible results.
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JOINED 2 Years Ago
5.0
I would highly recommend Wingmate to a colleague or a friend. It’s been very easy to use and very user-friendly. I cannot speak highly enough for the platform.
Mike C.
District Manager, Doritex
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JOINED 3 Years Ago
5.0
Easy to use, very easy to work with. My favorite thing about Wingmate is how easy it is to use in the field. You don’t have to be at your desk to enter details or capture a lead. I just have to snap a picture and my sales team can get on it. 9,000 leads captured & we’ve closed 216 of them.
Trevor Breig
Regional Sales Manager, General Linen

Functional AI that works for people.

In an era with a lot of noise, Wingmate will always remain people-first, but we know you will love Starling AI as a functional co-pilot to make your days more efficient.

Frequently Asked Questions

Haven’t found what you’re looking for?Contact us

What is Starling AI?
What is agentic AI for sales?
How is Starling different from a chatbot?
Can Starling automate my existing workflows?
Do I need technical skills to use Starling?
Is my data safe with Starling?