The Presentation
The morning came fast, and before I know it, I was in the speaker’s room with more people than I could count. I had scribbled down some notes, but I planned to take this one from the heart. Luckily, my speech was on the first day of the expo, so it allowed me to get it out of the way and then enjoy the show and everything Vegas had to offer. After an informative speech and introduction from Will Flower, I was up to bat. I talked to the crowd about how to leverage the eyes and ears of their drivers for sales. After all, companies already pay their employees for their arms and legs, and if they can tap into their mind for sales, the potential to grow organically is vast.
Below are some bullet points from the keynote, for the full presentation, click the link here.
We’ve got twenty-five years of industry experience (how we built driver psychology into the app). Drivers see everything and have a lot to contribute. How can we effectively leverage this?
- Keys to success with your drivers
- Make it fun & easy
- Provide 2-way communication (feedback)
- Track everything (timely & rewarding)
- Awareness
- Some Ideas
- Contests, leaderboards, posters
- Sales ride alongs
- Incentives and cash
- What drivers should look for and what you should reward them
- Results that we’ve seen
Your people in the field are a precious resource of knowledge. They see everything – know the most common customer complaints, hear all their repeated requests, notice trends and pass upcoming opportunities all the time. In most companies, however, there is no practical way for the people to share this valuable intel with management. The most influential companies effectively leverage the assets they already have – their people!
After completing the speech, we had a very positive response from different Owners, CEOs, VPs, and so forth. Everyone was interested in learning more, which was great after being up for 24 hours.
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