24 Apr Making Your Strategy Work
“Even the most brilliant strategy is worth nothing if it isn’t executed well, especially by your front line — the employees who interact daily with your customers.”- Harvard Business Review
Executives responsible for organizational strategy often forget the importance of their frontline employees. While in fact, your frontline workers have the power to drive sales, often knowing the most about your customers. The Wingmate lead generation initiative will change the way you utilize and appreciate your frontline potential. However, there are ways to maximize any initiative you implement at your frontline, which HBR discusses.
When you put a new initiative in place, “Leaders often over-define the specifics of how strategy should be executed.”(Nilofer Merchant, CEO of Rubicon Consulting). Often this will discourage employees, causing them to feel like a pawn with no autonomy. With Wingmate, you are engaging and incentivizing your workers just enough to take the right action. This autonomy results in a more cohesive team that feels like they are part of your strategy.
Wingmate goes to great lengths to involve your frontline on your pursuit for solid sales leads. Whether it’s our initiative, or another strategy you develop, we want to see it become successful. The Harvard Business Review discusses a few ways you can ensure success here.