How to Effectively Generate New Business Leads

How to Effectively Generate New Business Leads

Whether you’re a Fortune 500 or a family run business, if you sell a product or service you’ll need a way to generate leads. This is fundamentally what drives your business. While you should of course be generating leads using traditional methods, such as email and telemarketing, there are many other ways to generate new leads that you should be utilizing. Increasing your sales starts with having both high quality and high quantity leads, and that sometimes requires taking advantage of less traditional lead generation methods.

Engage Existing Employees


While you may already employ sales reps who generate leads, why not engage your other existing employees? Your frontline can be a powerful source of growth. They’re the ones interacting with your customers day to day – they know both your business and the needs of your customers best. Engaging your frontline also has the added benefit of uniting your teams and building employee loyalty as everyone can share in the victory of growing the business together. Wingmate makes it both easy and rewarding for your frontline to send in new leads and allows you to tap into their full potential.

Revamp Your Social Media


Keeping active on social media is not only an easy marketing strategy; it’s a great way to reach out to customers and build relationships. LinkedIn is an invaluable resource for generating leads by allowing you to contact potential clients, and Facebook can be a great way for interested customers to get in touch with you. However, there are other more creative ways that you can leverage the power of social media. YouTube videos can be a fun platform to provide promotional and educational content, and Instagram can allow you to “promote products and services in ways that are visually appealing and enticing to clients. It’s also not as saturated with ads as other platforms, so running a paid campaign can bring considerable results” (Forbes). Social media is easily accessible and enticing, and your potential customers are already there. This makes it the perfect place for your business to (actively) be.

Grow Your Referrals


This one’s a no brainer. Happy customers will promote your business without even being asked to do so. Word of mouth likely already garners you some new leads, but what if you could increase that? Wingmate allows you to harness the power of everyone in your network to crowdsource warm referrals for your business. Having an affiliate program is a high impact method to generate leads, while also increasing loyalty of your existing customers. To learn more, click here.

Revisit Lost Leads


Sometimes the timing just isn’t right for a potential customer, and sometimes your time is over with an existing customer – at least temporarily. While the opportunity may not exist right now, that doesn’t mean these leads are lost. Though some leads may truly never work out, the majority should be archived for some future date. Keeping up to date on contacting these archived leads is easy with the right tools.

Having a steady supply of high quality leads is essential for growth, and every available method should be utilized when looking to expand. If you’re ready to revolutionize the way you generate leads, we’ve got you covered.