Wingmate helps CityWest build a referral “machine” by rallying employees 

CityWest provides a superior customer experience to their customers across the North, who subscribe to Internet, TV, and phone services.

Summary & Strategy – CityWest

CityWest employees over 80 people in Prince Rupert, Terrace, Kitimat, and Smithers, who connect over 15,000 local residences and businesses to the world. The development team wanted to increase the number of leads in their sales pipeline by giving their employees an easy way to capture opportunities. Alignment across departments is critical in order to remain efficient and increase effectiveness of sales tactics. Our incentive strategy within the Wingmate Frontline Lead Program rewards frontline operators for sending in valuable intel from the field, resulting in new sales revenue for a fraction of the cost. Using Wingmate’s Lead Generator Program, CityWest was able to utilize their frontline staff and drive lead creation back to their sales team. 

Results – CityWest

After rolling out the Wingmate Pilot Program, it was deemed successful to launch company-wide within the first month. By implementing an incentivized lead program with your frontline staff (drivers, workers, technicians), we can drive organic lead generation through or Simple CRM application back to your in-house sales staff, while enhancing transparency between both departments. In combination with Wingmate’s simple CRM App and the assistance of our provided Pipeline Managers, CityWest was able to find tremendous success.


  • Improved communication between teams with Simple CRM App
  • Faster sales engine – Average close time under 100 hrs.
  • Immediate Sales Repsonse in Pipeline

“I now have all my leads from the frontline tracked in one place. I also get notified every-time I have a new lead. Its great!”

Debby Kennedy

Saleperson , CityWest

Closed-Deals (1-Year)


Conversion Rate


Employee Engagement (within 2 Weeks)

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